Model Rick Genesis, also known as Zombie Boy, is the new face of Rocawear. As such, he appears in the brand’s Spring/Summer 2013 campaign. News of the collaboration between Gensis and Rocawear was reported earlier this month. Genesis has modeled for the Mugler brand, walked on the runway, has been featured in lookbooks, and even made an appearance inLady Gaga‘s “Born This Way” video. Check out the photos above and watch what Zombie Boy said about his collab with Rocawear in the video below.
Everything Jay-Z touches turns to platinum gold. Co-founding hench streetwear label Rocawear a decade ago, netting £700 mill a calendar year, he now invites Rico the Zombie to step up and style out the labels SS13 threads. i-D goes i-N conversation with the inked icon Rico. Watch Above!